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QBE Faces Legal Action Over Misleading Discount Practices

ASIC Alleges Misrepresentation to Over Half a Million Customers

QBE Faces Legal Action Over Misleading Discount Practices?w=400
The Australian Securities and Investments Commission (ASIC) has initiated legal proceedings against QBE Insurance, alleging that the insurer misled more than 500,000 customers regarding promised discounts on various insurance products between July 2017 and September 2022.
This action underscores the regulator's commitment to ensuring transparency and fairness within the insurance sector.

According to ASIC, QBE employed a pricing model that effectively reduced the discounts that customers, including retirees, loyal clients, shareholders, multi-policy holders, and those with claims-free histories, were entitled to receive. This practice not only breached consumer trust but also contravened regulatory standards designed to protect policyholders from deceptive pricing strategies.

In response to these allegations, QBE's share price experienced a decline, reflecting investor concerns over the potential financial and reputational repercussions of the lawsuit. The insurer has acknowledged the issue, stating that it self-reported the discrepancies to ASIC in October 2022 and has since undertaken measures to rectify the identified shortcomings following an external review of its pricing practices.

ASIC's Deputy Chair, Sarah Court, emphasized the necessity for insurers to maintain robust systems and controls to ensure that customers receive the discounts they are promised. She highlighted that the receipt of hidden payments and commissions misleads consumers and contributes to rising insurance premiums, creating conflicts of interest within the industry.

This legal action against QBE is part of a broader regulatory effort to address misleading practices in the Australian insurance industry. It follows previous lawsuits against other major insurers for similar issues, indicating a systemic problem that requires comprehensive reform and stricter oversight.

For strata property owners and managers, this development serves as a critical reminder to scrutinize insurance policies and ensure that all promised discounts and benefits are accurately applied. Engaging with independent insurance brokers and seeking transparent advice can help mitigate the risk of falling victim to such misleading practices.

As the case progresses, it is anticipated that further details will emerge, potentially leading to significant changes in how insurers disclose and apply discounts. This situation underscores the importance of regulatory vigilance and the need for consumers to remain informed and proactive in managing their insurance affairs.

Published:Friday, 10th Oct 2025
Source: Paige Estritori

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Insurance Deductible:
the amount that an insured is required to contribute toward an insurance claim as stipulated in an insurance policy. Otherwise known as the "policy excess".