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Health Minister Mark Butler has directed the Department of Health to urgently examine the practice of 'product phoenixing' among private health insurers. This tactic involves closing existing policies and reopening similar ones at higher prices, effectively circumventing regulatory controls on premium increases. Minister Butler has expressed strong disapproval of this practice, emphasizing the need for consumer protection and fair pricing in the insurance sector.
Opposition Leader Peter Dutton has also addressed the issue, suggesting that the Coalition may consider breaking up large insurance companies found to be exploiting policyholders. Dutton underscored the necessity for increased competition within the industry to ensure consumers are not overcharged and can afford essential insurance coverage.
Consumer advocacy groups are calling for national independent insurance price monitoring to ensure that policyholders are not subjected to unjustified premium hikes. They argue that while insurers face legitimate cost pressures, the magnitude of recent increases warrants closer examination to protect consumers from potential price gouging.
As investigations proceed, the insurance industry is under pressure to justify its pricing strategies and demonstrate a commitment to transparency and fairness. The outcomes of these inquiries could lead to significant changes in regulatory oversight and industry practices, aiming to balance the financial viability of insurers with the affordability and accessibility of insurance for Australian consumers.
Published:Thursday, 22nd Jan 2026
Source: Paige Estritori
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