Life Insurance Australia :: Articles

Top 5 Reasons to Buy Insurance Through a Broker

Why should you buy insurance through a broker?

Top 5 Reasons to Buy Insurance Through a Broker

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

In today's litigious and uncertain world, insurance has become a very important component of every financial plan. But, when it comes to buying insurance, consumers often get confused obout where they should start and how to decide on the best policy solution to their specific needs and circumstances.

Navigating the insurance market, whether for business or personal protection, is always a complex exercise, even for the enlightened consumer.

A reputable insurance broker can reduce the time, effort, cost ... and much of the anxiety surrounding this process.

Apart from making the whole experience much simpler, a broker (by definition) will negotiate on your behalf to find you the most appropriate policy/ies from the most trusted insurance companies ... often at a price considerably lower than rates offered direct.

This article aims to help explain some more of the upsides of talking to a licensed insurance broker before buying any form of personal or business insurance.

Time and effort:

A good insurance broker has access to both local and international insurers and will have a thorough knowledge of the products provided by those insurers.

Armed with the knowledge of the policies available, the broker has access to sophisticated analysis tools in order to track down the policy that best suits your exact requirement.

This negates the need for you to spend hours on the phone or searching online trying to find and compare quotes - without a full understanding of whether you are even comparing apples with apples.

An independent, licensed insurance broker can effectively do all the research and price-shopping for you, slashing the amount of time and effort that this task would normally take.

Professional advice:

If you approach an insurance company direct, the chances of getting the best value-for money insurance policy for your requirements is greatly reduced. The company may have different policy options, but they are unlikely to tell you about the benefits of another company's product over their own.

Also, all insurance policies from one company may not be good for your particular circumstances. A reputable broker, on the other hand, will give you inputs on what is good and what is not. It's his or her role to understand  the differences in policies from various companies and how those differences may impact on you- particularly in the event of a claim.  Your broker will tailor an insurance solution to your specific needs.

Wholesale rates:

People often go direct to insurance companies on the mistaken belief that it is cheaper because brokers often charge a policy fee for their service.

But broker fees are usually very small and, if you go direct, you only have access to the insurers' standard, retail rates.

Brokers purchase a large number of policies on behalf of many, many clients from the insurance companies, and thus they usually get sizeable rate discounts which, by law, are passed on to you, the client.

Insurers offer significant concessions to brokers because they introduce large volumes of business if the insurer looks after their clients.

It is also cheaper for the insurance company to administer policies purchased through a broker because brokers are usually digitally connected to most insurance companies - meaning less admin costs for the insurer which equates to more savings to pass on to you.

These special rates will not be available to the general public. Hence, buying insurance through a licensed broker is always more cost effective.

Faster, better service:

Have you ever been left on hold for what seemed like an eternity - waiting to talk to someone about your insurance claim or a change to your policy ... only to find that the person can't help you directly?

Most insurance companies outsource their customer service to third-party call centres where the staff does not have enough knowledge to respond to your request directly.

Documentation requests, claims and other queries will be resolved more slowly as a result, which equates to inferior customer service.

On the other hand, your broker will be far more efficient and personable in these situations. More often than not, your insurance broker will have a stock of generic claim forms and will make (and follow-up) your enquires with the insurer, offering advice and making timely suggestions in the process .

Brokers will maintain this level of service throughout your client/broker relationship in order to maintain their customer base and grow their business.

Peace of mind:

Insurance brokers are responsible for managing your policy so that you never have to worry about a thing.

When it comes time to file a claim, they won’t hesitate to fight from your side.

Instead of just offering a best deal, these professionals constantly cross check the policies and educate their customers about the options available before helping them make a decision and giving peace of mind to the customer.

Now that you are clear about the benefits provided by a reputed brokerage firm, start looking for a good one that can offer the most professional insurance service you can buy.

Remember to look for the firm that has good experience and proven track record of serving customers.

Published: Sunday, 1st Aug 2021
Author: Paige Estritori


Life Insurance Articles

The Impact of Parenthood on Your Life Insurance Choices
The Impact of Parenthood on Your Life Insurance Choices
Life insurance, a contract between an insurer and a policyholder, is designed to provide financial protection to loved ones in the event of the policyholder's death. For parents, this protection takes on a new level of significance. The birth of a child heralds a profound shift in priorities, with a focus on safeguarding the future of one's family. Hence, understanding life insurance options becomes a crucial aspect of responsible parenting. - read more
Top 5 Reasons to Consider Life Insurance While You're Young
Top 5 Reasons to Consider Life Insurance While You're Young
When you’re young, life is all about new experiences and making plans for a promising future. While factors like travel, career, and relationships often take centre stage, one aspect often overlooked is life insurance. It might seem like something to consider later in life, but starting a policy while you're young can be a savvy financial move. - read more
How Pre-Existing Conditions Influence Life Insurance Premiums
How Pre-Existing Conditions Influence Life Insurance Premiums
When it comes to life insurance, a pre-existing condition refers to any medical condition or illness that you have been diagnosed with before applying for a life insurance policy. - read more
Understanding Life Insurance: How to Get the Best Online Quotes
Understanding Life Insurance: How to Get the Best Online Quotes
The digital age has fundamentally transformed how we approach almost every aspect of our lives, including the way we shop for life insurance in Australia. Gone are the days when one had to schedule meetings with insurance agents or flip through pamphlets to understand life insurance policies. Today, obtaining life insurance quotes online has become the norm, offering a hassle-free and incredibly accessible platform for individuals to safeguard their financial future. - read more
Life Insurance and Estate Planning: What You Need to Know
Life Insurance and Estate Planning: What You Need to Know
Life insurance and estate planning are critical components of financial security. They ensure that your loved ones are protected financially when you are no longer around. By understanding these tools, you can take significant steps to secure your family's future. - read more

Insurance News

NRMA Flags Crude Oil Supply as Australia's Pressing Concern
NRMA Flags Crude Oil Supply as Australia's Pressing Concern
26 Apr 2026: Paige Estritori
The National Roads and Motorists' Association (NRMA) has raised concerns about Australia's crude oil supply, identifying it as a significant challenge amid ongoing Middle East conflicts. This situation has potential implications for transport costs and motor insurance exposures in the coming months. - read more
AustralianSuper Announces Substantial Insurance Premium Increases
AustralianSuper Announces Substantial Insurance Premium Increases
25 Apr 2026: Paige Estritori
AustralianSuper, the nation's largest superannuation fund, has informed its members of impending increases in insurance premiums, set to take effect from May 30, 2026. This development is particularly noteworthy for those holding life, total and permanent disability (TPD), and income protection insurance through their superannuation accounts. - read more
Insurers Push to Extend Rebate for Low-Income Seniors
Insurers Push to Extend Rebate for Low-Income Seniors
25 Apr 2026: Paige Estritori
Health insurers are calling on the Australian government to exempt low-income seniors, including those on the Age Pension, from the proposed changes to the Private Health Insurance Rebate. The concern is that requiring these individuals to pay hundreds of dollars more each year to maintain their private health insurance could lead some to downgrade their coverage or abandon it altogether. - read more
Marine Insurers Maintain Support Amid Middle East Conflicts
Marine Insurers Maintain Support Amid Middle East Conflicts
25 Apr 2026: Paige Estritori
The International Union of Marine Insurance (IUMI) has recently highlighted the resilience of marine insurers in the face of escalating conflicts in the Middle East. Despite the challenging geopolitical landscape, insurers continue to provide essential coverage for cargo, hull, liability, and offshore energy sectors, ensuring that global trade flows remain protected. - read more
Rising Insurance Premiums and Declining Profits in Australia
Rising Insurance Premiums and Declining Profits in Australia
25 Apr 2026: Paige Estritori
Recent findings from KPMG's annual review of the general insurance industry reveal a concerning trend for Australian businesses: insurance premiums are on the rise, while industry profits are experiencing a downturn. This development is largely attributed to the escalating costs associated with natural disasters. - read more

Start Here !
life insurance
Apply now for your free Insurance assessment and price comparisons!

Start Here

Life Cover Amount:
Postcode:

All quotes are provided obligation-free by a participating broker from our national referral partner network. We respect your Privacy.


Knowledgebase
Insurance Claim:
Notification to an insurance company requesting payment of an amount due under the terms of the policy.