Life Insurance Australia :: Articles

Top 5 Reasons to Buy Insurance Through a Broker

Why should you buy insurance through a broker?

Top 5 Reasons to Buy Insurance Through a Broker

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

In today's litigious and uncertain world, insurance has become a very important component of every financial plan. But, when it comes to buying insurance, consumers often get confused obout where they should start and how to decide on the best policy solution to their specific needs and circumstances.

Navigating the insurance market, whether for business or personal protection, is always a complex exercise, even for the enlightened consumer.

A reputable insurance broker can reduce the time, effort, cost ... and much of the anxiety surrounding this process.

Apart from making the whole experience much simpler, a broker (by definition) will negotiate on your behalf to find you the most appropriate policy/ies from the most trusted insurance companies ... often at a price considerably lower than rates offered direct.

This article aims to help explain some more of the upsides of talking to a licensed insurance broker before buying any form of personal or business insurance.

Time and effort:

A good insurance broker has access to both local and international insurers and will have a thorough knowledge of the products provided by those insurers.

Armed with the knowledge of the policies available, the broker has access to sophisticated analysis tools in order to track down the policy that best suits your exact requirement.

This negates the need for you to spend hours on the phone or searching online trying to find and compare quotes - without a full understanding of whether you are even comparing apples with apples.

An independent, licensed insurance broker can effectively do all the research and price-shopping for you, slashing the amount of time and effort that this task would normally take.

Professional advice:

If you approach an insurance company direct, the chances of getting the best value-for money insurance policy for your requirements is greatly reduced. The company may have different policy options, but they are unlikely to tell you about the benefits of another company's product over their own.

Also, all insurance policies from one company may not be good for your particular circumstances. A reputable broker, on the other hand, will give you inputs on what is good and what is not. It's his or her role to understand  the differences in policies from various companies and how those differences may impact on you- particularly in the event of a claim.  Your broker will tailor an insurance solution to your specific needs.

Wholesale rates:

People often go direct to insurance companies on the mistaken belief that it is cheaper because brokers often charge a policy fee for their service.

But broker fees are usually very small and, if you go direct, you only have access to the insurers' standard, retail rates.

Brokers purchase a large number of policies on behalf of many, many clients from the insurance companies, and thus they usually get sizeable rate discounts which, by law, are passed on to you, the client.

Insurers offer significant concessions to brokers because they introduce large volumes of business if the insurer looks after their clients.

It is also cheaper for the insurance company to administer policies purchased through a broker because brokers are usually digitally connected to most insurance companies - meaning less admin costs for the insurer which equates to more savings to pass on to you.

These special rates will not be available to the general public. Hence, buying insurance through a licensed broker is always more cost effective.

Faster, better service:

Have you ever been left on hold for what seemed like an eternity - waiting to talk to someone about your insurance claim or a change to your policy ... only to find that the person can't help you directly?

Most insurance companies outsource their customer service to third-party call centres where the staff does not have enough knowledge to respond to your request directly.

Documentation requests, claims and other queries will be resolved more slowly as a result, which equates to inferior customer service.

On the other hand, your broker will be far more efficient and personable in these situations. More often than not, your insurance broker will have a stock of generic claim forms and will make (and follow-up) your enquires with the insurer, offering advice and making timely suggestions in the process .

Brokers will maintain this level of service throughout your client/broker relationship in order to maintain their customer base and grow their business.

Peace of mind:

Insurance brokers are responsible for managing your policy so that you never have to worry about a thing.

When it comes time to file a claim, they won’t hesitate to fight from your side.

Instead of just offering a best deal, these professionals constantly cross check the policies and educate their customers about the options available before helping them make a decision and giving peace of mind to the customer.

Now that you are clear about the benefits provided by a reputed brokerage firm, start looking for a good one that can offer the most professional insurance service you can buy.

Remember to look for the firm that has good experience and proven track record of serving customers.

Published: Sunday, 1st Aug 2021
Author: Paige Estritori


Life Insurance Articles

Life After You: Planning Ahead With Quality Life Insurance for Your Family
Life After You: Planning Ahead With Quality Life Insurance for Your Family
Life insurance is a fundamental component of a robust financial plan, yet its significance is often underestimated. It serves as a safety net, ensuring that your loved ones are financially secure in the event of your absence. Understanding life insurance is the first step towards safeguarding your family’s future. - read more
Trauma Cover: Calculating Adequate Protection for Life's Unexpected Moments
Trauma Cover: Calculating Adequate Protection for Life's Unexpected Moments
The financial fabric of our lives consists of both planning and safeguarding against the unforeseen. Trauma cover, a lesser-known but crucial aspect of personal insurance, provides this protection by offering a lump sum payment upon diagnosis of specific serious illnesses or injuries. In the tapestry of financial planning, it acts as a vital safety net, ensuring that unexpected health crises do not lead to monetary distress. - read more
How Life Insurance Provides Financial Security for Your Loved Ones
How Life Insurance Provides Financial Security for Your Loved Ones
Life insurance is a crucial part of any comprehensive financial plan, providing peace of mind that your loved ones will be financially secure in the event of your passing. - read more
Maximize Your Safety Net: Top Tips for Optimizing Income Protection Benefits
Maximize Your Safety Net: Top Tips for Optimizing Income Protection Benefits
Welcome to a pivotal guide dedicated to empowering you with the essentials of income protection insurance in Australia. As we navigate through times of uncertainty, safeguarding your financial wellbeing becomes not just a priority, but a necessity. Income protection insurance stands as one of the key pillars of financial security, ensuring a steady flow of income during periods when you're unable to work due to illness or injury. - read more
A Millennial's Guide to Life Insurance
A Millennial's Guide to Life Insurance
For many millennials, navigating the complexities of personal finance and future planning can feel like a bewildering journey. Among these financial responsibilities, life insurance emerges as a paramount consideration. More than just a safety net, life insurance can be the cornerstone of a sound financial strategy, providing peace of mind for both the policyholder and their loved ones. - read more

Insurance News

Understanding the 4.41% Increase in Private Health Insurance Premiums for 2026
Understanding the 4.41% Increase in Private Health Insurance Premiums for 2026
22 Feb 2026: Paige Estritori
Australian private health insurance premiums are set to rise by an average of 4.41% from 1 April 2026, marking the most significant increase since 2017. Health Minister Mark Butler stated that this adjustment reflects the escalating costs of medical and hospital services, which have risen by 5% over the past financial year. This increase is expected to impact over 15 million Australians who hold private health insurance policies. - read more
Health Insurers Respond to Rising Costs with Increased Payments to Private Hospitals
Health Insurers Respond to Rising Costs with Increased Payments to Private Hospitals
22 Feb 2026: Paige Estritori
In response to escalating operational costs faced by private hospitals, health insurers have increased their payments to these facilities. Recent data indicates that payments to private hospitals have risen by 7.7% in the year leading up to March 2025. This adjustment aims to support private hospitals during a period of financial strain and to ensure the continued delivery of quality health care services. - read more
Health Insurers to Include Natural Therapies in Coverage from 2026
Health Insurers to Include Natural Therapies in Coverage from 2026
22 Feb 2026: Paige Estritori
In a significant policy shift, Australian health insurers will begin offering rebates for a range of natural therapies, including Yoga, Pilates, Tai Chi, Shiatsu, Naturopathy, Western herbal medicine, and the Alexander Technique, starting early 2026. This change follows legislative amendments allowing these therapies to be covered under private health insurance for the treatment of health conditions or as part of health management programs. - read more
Australian Insurers Highlight Key Challenges for 2026
Australian Insurers Highlight Key Challenges for 2026
22 Feb 2026: Paige Estritori
As 2026 approaches, Australian insurers are facing a trio of pressing challenges: rising premium costs and shrinking insurability, escalating cyber and data risks, and increasing difficulty in hiring and retaining skilled workers. These concerns have been highlighted in industry feedback cited in Gallagher Bassett’s upcoming report, 'The Carrier Perspective: 2026 Claims Insights.' - read more
Australian Insurers Under Fire for Steep Premium Increases
Australian Insurers Under Fire for Steep Premium Increases
22 Feb 2026: Paige Estritori
In recent times, Australian consumers have been grappling with substantial increases in insurance premiums, prompting widespread concern and calls for greater transparency within the industry. Reports indicate that some policyholders have experienced premium hikes of up to 600%, leaving many questioning the justification behind such steep increases. - read more

Start Here !
life insurance
Apply now for your free Insurance assessment and price comparisons!

Start Here

Life Cover Amount:
Postcode:

All quotes are provided free and without obligation by a Specialist from our National Broker referral panel. See our Privacy Statement for more details.


Knowledgebase
No-Fault Insurance:
A type of car insurance where your insurer pays for your damages regardless of who is at fault in an accident.