Life Insurance Australia :: News
SHARE

Share this news item!

Insurers Embrace New Model Allowing 'Simple Advice'

Insurers Embrace New Model Allowing 'Simple Advice'

Insurers Embrace New Model Allowing 'Simple Advice'?w=400

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

General insurers have been given the green light to offer "simple advice" under a new model presented by Financial Services Minister Stephen Jones.
The Albanese Government's response to the Quality of Advice Review (QAR) final report includes this move, which has received strong backing from the insurance industry.

The Insurance Council of Australia (ICA) believes that this change will lead to clearer conversations between customers and insurers, resulting in improved financial outcomes for consumers.

The proposed model introduces a new category of "qualified" financial advisers who will be employed by general insurers. These advisers will provide consumers with guidance on less complex financial matters. The simple advice model will also extend to life insurers, banks, and superannuation funds.

Under this new framework, insurers and other financial institutions will take complete responsibility for the advice provided. Commissions and fees will be banned.

Treasury has stated that these new financial advisers will be trained and employed by financial institutions in response to a QAR recommendation. However, the Government is taking additional precautions not included in the QAR report. Qualified advisers will be subject to a "modernized" best interests duty rule, meet prescribed competency standards, and comply with other obligations.

However, two key proposals from the QAR report - expanding the definition of personal advice and introducing a good advice duty obligation - have been dismissed.

Financial Services Minister Stephen Jones asserts that these measures will expand the availability of advice under a new model that prioritizes high-quality, helpful, and safe advice for consumers.

He further explains, "Qualified advisers will focus on providing simple financial advice, and they will be prohibited from charging fees or receiving commissions. This will help ensure that their advice remains within the realm of simplicity."

Michelle Levy, the QAR Reviewer, expresses her satisfaction with the Government's decision to amend the law, allowing more individuals to access financial advice when needed. Additionally, she originally proposed an expanded definition of personal advice to provide clarity for advice providers and improve the quality of advice received by individuals.

"While institutions have access to more personal information about their customers and members, it is highly likely that much of the advice they provide is already considered personal, even without the recommended change to the definition," says Levy.

The ICA views the proposed revised regulations, which create a new class of "qualified advisers" and allow for less complex financial advice without full professional qualifications, as a significant improvement in access to information about simple insurance matters that are currently restricted.

These changes are particularly important considering the growing protection gap. Customers will now be better informed when choosing insurance that adequately covers the risks they face.

"Insurers understand their customers' frustration regarding the current one-size-fits-all approach," says ICA CEO Andrew Hall. "While the regulations implemented following the Hayne royal commission aimed to eliminate bad financial advice, they unintentionally limited access to insurance advice for most average consumers."

Industry experts are eagerly awaiting further details about the planned "modernized best interests duty" regime. The Treasury document provides minimal information about the specifics, but it is crucial to monitor closely as the revised duty will apply to all advice providers, according to the Government.

Published:Friday, 8th Dec 2023
Author: Paige Estritori

Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.

Share this news item:

Insurance News

Surge in Insurance Complaints Highlights Processing Delays
Surge in Insurance Complaints Highlights Processing Delays
21 Apr 2026: Paige Estritori
Recent data from the Australian Financial Complaints Authority (AFCA) reveals a significant increase in consumer complaints against insurance companies, reaching an unprecedented average of 100 complaints per day. This surge is primarily attributed to delays in processing routine claims, rather than issues stemming from natural disasters. - read more
Cyber Threats Expose Gaps in Australian Insurers' Preparedness
Cyber Threats Expose Gaps in Australian Insurers' Preparedness
21 Apr 2026: Paige Estritori
The latest PwC Insurance Banana Skins Survey highlights a concerning trend: Australian insurers are trailing their global counterparts in preparedness for emerging risks, particularly in the realms of cyber threats and artificial intelligence (AI). This gap raises questions about the industry's resilience and its ability to adapt to rapidly evolving technological challenges. - read more
Market Concentration in Australian Insurance: A Double-Edged Sword
Market Concentration in Australian Insurance: A Double-Edged Sword
21 Apr 2026: Paige Estritori
Australia's general insurance market is notably concentrated, with four major companies-Insurance Australia Group (IAG), Suncorp, QBE, and Allianz-controlling approximately 74% of the market. This dominance has sparked discussions about the potential implications for competition and consumer outcomes. - read more
Life Insurers Advocate for Updated Code of Practice
Life Insurers Advocate for Updated Code of Practice
21 Apr 2026: Paige Estritori
The Australian life insurance industry is actively supporting revisions to the Life Insurance Code of Practice, aiming to align with evolving regulatory requirements and consumer expectations. This initiative underscores the sector's commitment to maintaining trust and relevance in a dynamic environment. - read more
AIA Australia Highlights Need for Industry Adaptation
AIA Australia Highlights Need for Industry Adaptation
21 Apr 2026: Paige Estritori
AIA Australia has raised concerns about impending structural changes in the life insurance sector, driven by increasing mental health claims and economic volatility. CEO Damien Mu emphasized the necessity for the industry to adapt to these evolving challenges to ensure sustainability. - read more


Life Insurance Articles

Trauma Cover: Calculating Adequate Protection for Life's Unexpected Moments
Trauma Cover: Calculating Adequate Protection for Life's Unexpected Moments
The financial fabric of our lives consists of both planning and safeguarding against the unforeseen. Trauma cover, a lesser-known but crucial aspect of personal insurance, provides this protection by offering a lump sum payment upon diagnosis of specific serious illnesses or injuries. In the tapestry of financial planning, it acts as a vital safety net, ensuring that unexpected health crises do not lead to monetary distress. - read more
The Savvy Consumer’s Guide to Purchasing Life Insurance in Australia
The Savvy Consumer’s Guide to Purchasing Life Insurance in Australia
As the landscape of finance and personal security evolves in Australia, the importance of being insured has never been more prominent. In a world of changing family dynamics, economic pressures, and higher living costs, life insurance stands as a bastion of support ensuring the well-being of loved ones in the event of unforeseen circumstances. - read more
Understanding the Role of Life Insurance in Financial Security
Understanding the Role of Life Insurance in Financial Security
Life insurance can seem complex at first, but understanding the basics can help demystify this important financial product. At its core, life insurance is a contract between you and an insurer, where the insurer promises to pay a designated beneficiary a sum of money upon your passing, in exchange for premium payments. - read more
Understanding Life Insurance: How to Determine Coverage Amounts
Understanding Life Insurance: How to Determine Coverage Amounts
Life insurance is a cornerstone of financial planning, offering peace of mind to you and security for your loved ones. It's a contract between you and an insurance company: in exchange for regular premiums, the insurer agrees to pay a sum of money to designated beneficiaries upon your passing. This vital tool ensures that your family's financial needs can be met during an incredibly difficult time. - read more
Top 5 Reasons to Consider Life Insurance While You're Young
Top 5 Reasons to Consider Life Insurance While You're Young
When you’re young, life is all about new experiences and making plans for a promising future. While factors like travel, career, and relationships often take centre stage, one aspect often overlooked is life insurance. It might seem like something to consider later in life, but starting a policy while you're young can be a savvy financial move. - read more


Start Here !
life insurance
Apply now for your free Insurance assessment and price comparisons!

Start Here

Life Cover Amount:
Postcode:

All quotes are provided obligation-free by a participating broker from our national referral partner network. We respect your Privacy.


Knowledgebase
Aggregate Limit:
The maximum amount an insurer will pay for all covered losses during a policy period.