Life Insurance Australia :: News
SHARE

Share this news item!

Reimagining Life Insurance with Brain AI Advancements

Reimagining Life Insurance with Brain AI Advancements

Reimagining Life Insurance with Brain AI Advancements?w=400

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

The convergence of rapid advancements in neuroscience and artificial intelligence (AI) is breaking new ground in the realm of life insurance.
These innovative technologies offer opportunities to revolutionize how insurance is developed and provided, paving the way for personalized and preventive care.

At the Online Summit in Sydney, speakers noted the exciting potential of AI and neuroscience to reshape healthcare outcomes and insurance services. Professor Matthew Kiernan, CEO of Neuroscience Research Australia, discussed how AI-supported neurological diagnostics are transforming the field, which could lead to improved treatment and management of neurological disorders.

One compelling example Kiernan gave was a UK study where blood samples from 55,000 participants were analyzed over two decades. Among them, 1,000 developed Alzheimer's disease. By running these samples through AI, researchers identified specific proteins that could serve as a diagnostic test for Alzheimer’s, a development that promises much more accessible and affordable screening.

Current Alzheimer’s diagnostic methods, like amyloid PET scans and lumbar punctures, are costly, ranging from $5,000 to $7,000. The new AI-driven blood test could reduce this to about $100, making early detection more feasible.

Kiernan emphasized the crucial role that superannuation and insurance sectors can play in supporting the initial high costs of such innovations until they become scalable and more affordable. "You’re the brilliant minds who need to devise solutions, as many groundbreaking therapies are initially exorbitant," he stated.

Advancements in AI allow for more meaningful data pattern recognition, improving predictive capabilities. Ajay Agrawal, Professor of Strategic Management at the University of Toronto’s Rotman School of Management, explained that AI, at its core, is about prediction. "It uses current information to generate data we don’t have, and it's getting exponentially better over time," he said.

Agrawal pointed out three essential predictions in insurance:

  1. Marketing to the right customer with the appropriate products.
  2. Predicting the risk and likelihood of claims.
  3. Validating claims to determine legitimacy.

This evolving predictive technology holds the potential to overhaul how the insurance industry operates by reducing uncertainties and improving outcomes. For instance, personalized engagement with members can ensure communication is effective and relevant, enhancing satisfaction and proactive health management.

On the healthcare front, AI can predict patient risks, detect anomalies through imaging, and identify effective treatments. Additionally, it aids in fraud detection and claim validity assessments, acting as an enhanced statistical tool.

Agrawal encouraged insurers to "lean further into" these capabilities, advising to not only understand and underwrite risk but also manage it proactively. He suggested that with AI, insurers could begin knowing more about an individual’s risks and how to mitigate them than the individuals themselves.

He also emphasized that the insurance industry should focus on meaningful engagement rather than merely collecting data. The goal is to use AI’s learning capabilities to drive better engagement and outcomes. "Machine intelligence is unique as it learns from use, unlike any tool we’ve had before," Agrawal noted.

As cited by the original article from Investment Magazine, the potential for AI and neuroscience to drastically reshape life insurance signifies a new era where technology not only predicts and underwrites risk but actively reduces and manages it.

Published:Thursday, 8th Aug 2024
Source: Paige Estritori

Please Note: If this information affects you, seek advice from a licensed professional.

Share this news item:

Insurance News

Inattention and Speed: Key Factors in Major Truck Crashes
Inattention and Speed: Key Factors in Major Truck Crashes
28 Jan 2026: Paige Estritori
The National Truck Accident Research Centre (NTARC) has released its latest Major Incident Investigation Report, shedding light on the predominant causes of significant truck crashes across Australia. The findings reveal that human factors, particularly inattention, distraction, and inappropriate speed, continue to be the leading contributors to these incidents. - read more
TAL's Health Sense Plus Now Covers Income Protection Policies
TAL's Health Sense Plus Now Covers Income Protection Policies
27 Jan 2026: Paige Estritori
In a strategic move to enhance the value of its offerings, TAL has announced the expansion of its Health Sense Plus program to encompass income protection insurance. This initiative, effective from 8 August 2025, aims to incentivise proactive health management among policyholders by providing premium discounts. - read more
Rising Mental Health Claims Reshape Australia's Insurance Landscape
Rising Mental Health Claims Reshape Australia's Insurance Landscape
27 Jan 2026: Paige Estritori
Australia's insurance sector is experiencing a significant shift as mental health conditions become the predominant cause of total and permanent disability (TPD) claims. Recent data from the Council of Australian Life Insurers (CALI) indicates that mental health issues now account for nearly one-third of all TPD claims, marking a substantial change in the industry's claim patterns. - read more
APRA Calls for Reforms in Income Protection Insurance Sector
APRA Calls for Reforms in Income Protection Insurance Sector
27 Jan 2026: Paige Estritori
The Australian Prudential Regulation Authority (APRA) has raised concerns about the sustainability of income protection insurance, following industry losses amounting to $2.5 billion over five years. APRA has urged life insurers to implement reforms to enhance the viability of these products and ensure they continue to meet policyholders' needs. - read more
Marinex Underwriting Sets Sail in Australian Marine Insurance Market
Marinex Underwriting Sets Sail in Australian Marine Insurance Market
27 Jan 2026: Paige Estritori
In a significant development for Australia's marine insurance sector, Rhodian Group has announced the launch of Marinex Underwriting, a new agency dedicated to providing specialised marine insurance products tailored to the Australian market. This initiative marks Rhodian's third agency launch, following the establishment of Halo Underwriting and Batch Underwriting in previous years. - read more


Life Insurance Articles

Maximize Your Safety Net: Top Tips for Optimizing Income Protection Benefits
Maximize Your Safety Net: Top Tips for Optimizing Income Protection Benefits
Welcome to a pivotal guide dedicated to empowering you with the essentials of income protection insurance in Australia. As we navigate through times of uncertainty, safeguarding your financial wellbeing becomes not just a priority, but a necessity. Income protection insurance stands as one of the key pillars of financial security, ensuring a steady flow of income during periods when you're unable to work due to illness or injury. - read more
How to Prepare for a Hassle-Free Life Insurance Claim
How to Prepare for a Hassle-Free Life Insurance Claim
Being prepared when it comes to life insurance claims can make a world of difference. Proper preparation helps you prevent delays and denials, ensuring that your loved ones receive the financial support promised by your policy without unnecessary hold-ups. By paying attention to the details, you can streamline the claims process, giving you and your family peace of mind during what is already a stressful time. - read more
Top 5 Reasons to Consider Life Insurance While You're Young
Top 5 Reasons to Consider Life Insurance While You're Young
When you’re young, life is all about new experiences and making plans for a promising future. While factors like travel, career, and relationships often take centre stage, one aspect often overlooked is life insurance. It might seem like something to consider later in life, but starting a policy while you're young can be a savvy financial move. - read more
How Pre-Existing Conditions Influence Life Insurance Premiums
How Pre-Existing Conditions Influence Life Insurance Premiums
When it comes to life insurance, a pre-existing condition refers to any medical condition or illness that you have been diagnosed with before applying for a life insurance policy. - read more
Understanding Life Insurance: How to Get the Best Online Quotes
Understanding Life Insurance: How to Get the Best Online Quotes
The digital age has fundamentally transformed how we approach almost every aspect of our lives, including the way we shop for life insurance in Australia. Gone are the days when one had to schedule meetings with insurance agents or flip through pamphlets to understand life insurance policies. Today, obtaining life insurance quotes online has become the norm, offering a hassle-free and incredibly accessible platform for individuals to safeguard their financial future. - read more


Start Here !
life insurance
Apply now for your free Insurance assessment and price comparisons!

Start Here

Life Cover Amount:
Postcode:

All quotes are provided free and without obligation by a Specialist from our National Broker referral panel. See our Privacy Statement for more details.


Knowledgebase
Endorsement:
An amendment or addition to an existing insurance policy that changes the terms or scope of the original policy.